💰 Pricing Guide · 2026
TranslatePress offers three paid plans — Personal, Business, and Developer — and a free version on WordPress.org. Choosing the wrong one means either paying for features you do not need, or missing the ones you do. This guide breaks down every plan in plain language so you can make the right call before spending a cent.
We will cover exactly what each plan includes, what separates them, and whether the Developer plan at €349 per year is genuinely worth it for freelancers and agencies managing multiple client websites.
⚡ Quick Answer
The Personal plan (€99/yr) is solid value for a single business website — it includes SEO Pack, URL slugs, Google Translate integration, and AI translation out of the box.
The Business plan (€199/yr) adds DeepL, Translator Accounts, Browse as User Role, and all future add-ons — making it the right choice if you need advanced automation or manage up to 3 sites.
The Developer plan (€349/yr) is worth it the moment you manage 4 or more client websites. At that point it costs less than two Business licenses combined.
All TranslatePress Paid Plans at a Glance
All three plans are billed annually. Prices are in EUR and current as of 2026. A free version with basic features is also available on WordPress.org.
1 site
50K AI Translated Words
3 sites
200K AI Translated Words
♾ Unlimited sites
500K AI Translated Words
Full Feature Comparison — Every Plan Side by Side
Here is every key feature across all three paid plans so you can see exactly what you get at each tier:
| Feature | Personal €99/yr · 1 site | Business €199/yr · 3 sites | Developer €349/yr · Unlimited |
|---|---|---|---|
| Visual front-end editor | ✅ | ✅ | ✅ |
| Multiple languages | ✅ | ✅ | ✅ |
| SEO Pack (hreflang, meta) | ✅ | ✅ | ✅ |
| URL Slug Translation | ✅ | ✅ | ✅ |
| Google Translate integration | ✅ | ✅ | ✅ |
| AI Translated Words / yr | 50,000 | 200,000 | 500,000 |
| Number of websites | 1 site | 3 sites | Unlimited |
| DeepL Auto Translation Addon | — | ✅ | ✅ |
| Different Domain per Language | — | ✅ | ✅ |
| Translator Accounts Addon | — | ✅ | ✅ |
| Browse As User Role Addon | — | ✅ | ✅ |
| Navigation Based on Language | — | ✅ | ✅ |
| Automatic User Language Detection | — | ✅ | ✅ |
| All Future Pro Add-ons | — | ✅ | ✅ |
1. Personal Plan (€99/yr) — More Included Than You’d Expect
The Personal plan is surprisingly complete for a €99/year starting price. Unlike many plugin tiers that strip out everything useful to push you up, TranslatePress Personal includes the SEO Pack addon and Multiple Languages addon right out of the box — meaning you get hreflang tags, translated URL slugs, and unlimited language support from the cheapest paid tier.
You also get AI-led translation (50,000 AI translated words per year), Google Translate integration, the visual front-end editor, and a full year of updates and premium support — all on one website.
Personal Plan is a Good Fit If:
- ✓You run a single business website or portfolio needing multilingual SEO
- ✓You do not need DeepL integration (Google Translate is available)
- ✓50,000 AI translated words per year is enough for your content volume
- ✓You manage just one site and do not need Translator Accounts or domain-per-language
💡 Honest assessment: Personal is genuinely good value at €99/yr for a single website. The inclusion of the SEO Pack makes it a real multilingual SEO solution, not just a basic translation tool. The main reasons to upgrade to Business are DeepL, managing 3 sites, or needing the advanced workflow add-ons.
2. Business Plan (€199/yr) — The Full Toolkit on Up to 3 Sites
Business doubles the AI translation quota to 200,000 words per year and unlocks every advanced add-on TranslatePress currently offers — plus all future ones automatically. If you work with professional translation workflows, need DeepL’s higher accuracy, or want different domains per language, this is where those features live.
Add-ons Unlocked in Business (and Developer)
Business+
Business+
Business+
Business+
Business+
Business+
💡 Honest assessment: Business is the right choice for small teams with 2–3 WordPress websites who need the full add-on suite, DeepL integration, or translator workflow features. The “All Future Pro Add-ons” inclusion also means you are protected against any new features being paywalled above Business.
3. Developer Plan (€349/yr) — Is Unlimited Sites Worth €150 Extra?
The Developer plan is identical to Business in every feature — the only differences are unlimited site activations (instead of 3) and 500,000 AI translated words per year (instead of 200,000). For freelancers and agencies, this makes it the only plan that scales with your client base.
The €150 premium over Business (€349 vs €199) pays for itself with the 4th site you activate — because at that point you would otherwise need a second Business license.
✅ Active · Renews Jan 2027
germanshop.de
DE → EN, NL, FR
Active
clinic-amsterdam.nl
NL → EN, DE
Active
agency-client-bd.com
EN → AR, FR
Active
freelancer-portfolio.com
EN → DE, ES
Active
woostore-client.nl
NL → EN, DE, FR
Active
The Real Math: When Does Developer Pay for Itself?
Let us compare the cost of Business licenses per site versus one Developer plan across 5 websites:
❌ Business Plan × Multiple Licenses
€597/yr
✅ One Developer Plan (Unlimited Sites)
€349/yr
The break-even point is the 4th website. At that point Business requires a second license (€199 + €199 = €398), while Developer costs €349 — already €49 cheaper, and covering unlimited sites beyond that.
💡 Honest assessment: If you are a freelancer or agency who builds and manages WordPress websites for clients, Developer is the only plan that makes business sense. The 500K AI word quota (10× Personal) is also a significant practical advantage for agencies managing high-volume multilingual content across multiple properties.
Quick Decision Guide: Choosing the Right TranslatePress Plan
🆓 Free (WordPress.org) — If:
- ✓You need only 1 extra language on a simple site
- ✓You are testing TranslatePress before buying
- ✓No WooCommerce, no AI translation needed
- ✓Personal blog or hobby project
Personal €99/yr — If:
- ✓Single business website or WooCommerce store
- ✓You need multilingual SEO (hreflang, slugs)
- ✓50K AI words per year is enough
- ✓Google Translate is fine (no DeepL needed)
Business €199/yr — If:
- ✓You manage 2–3 websites
- ✓You need DeepL for higher translation accuracy
- ✓You work with a translation team (Translator Accounts)
- ✓You need automatic language detection or domain per language
Developer €349/yr — If:
- ✓You manage 4 or more WordPress websites
- ✓You build multilingual sites for clients
- ✓You need 500K AI words per year
- ✓You want one license, one invoice, no site limits
🏆 Final Verdict: Is the Developer Plan Worth It?
Yes — from the 4th website onward. At €349/yr with unlimited sites and 500K AI translated words, the Developer plan beats two Business licenses (€398/yr) the moment you need a 4th site. Every client project after that is covered at no extra cost.
For a single business website, the Personal plan at €99/yr is excellent value — especially since it already includes the SEO Pack, URL slug translation, and unlimited languages, which some competing plugins lock behind higher tiers.
For 2–3 sites or teams needing DeepL and advanced workflow add-ons, Business at €199/yr hits the sweet spot.
Bottom line: Personal for solo sites, Business for small teams, Developer for agencies. The pricing is fair at every tier — and the Developer plan is one of the better value agency licenses in the WordPress plugin market in 2026.
Need TranslatePress Configured Correctly on Your WordPress Website?
Choosing the right plan is step one. Getting TranslatePress properly set up — SEO structure, WooCommerce translation, hreflang, URL slugs, language switcher, and AI translation configured correctly — is where most websites go wrong.
I offer a done-for-you TranslatePress setup service through Upwork. You share your site details and language requirements, and I handle the full configuration — so your multilingual website works correctly from day one.